(Source: theearlyspring, via ninagarcia)
(Source: agnijagrigule, via backtotheuniverse)
Karl Lagerfeld Launches Augmented Reality Shopping For New Line ‘KARL’
German fashion designer Karl Lagerfeld has released his new collection ‘KARL’ on online luxury fashion giant, NET-A-PORTER.COM.
To celebrate the launch of the masstige fashion collection, the e-tailer has produced an augmented reality iPhone/iPad app NET-A-PORTER KARL, so that users can literally ‘window shop’ at pop-up stores with a different experience.
With the mobile app, users can scan, inspect and buy items, on pop-up shop displays in Paris, New York, Munich, Sydney and London.
Users could also ‘Karlify’ themselves: by taking a photo of themselves or choosing one from the library, users could get how they’d look like in Lagerfeld’s new collection.
Visitors who find five Karl Lagerfeld heads in the app may also win up to $1,000 British pounds to spend on NET-A-PORTER.
The first 50 visitors of the window shop also received limited edition goodie bags: T-shirts and a pair of iconic KARL leather gloves, or collar, from the collection.
beautiful snow…
(Source: -whoashutitdown, via ninagarcia)
Hynam Kendall, Sienna Miller, Poppy Delevigne, Olivia Palermo, Cat Deely and Scarlett Etienne front row at Matthew Williamson’s London Fashion Week SS/2011 show
Matthew Williamson is giving away tickets to his show in February’s London Fashion Week, please enter the competition here if you’d like to come:
http://tiny.cc/99jp3
